I believe in the intersection of Analytics and Empathy.
About Me
Abby is a Product Manager and Consultant with experience managing teams and multi-million-dollar strategic engagements. Her background in strategy, digital marketing and analytics inform her approach to Product Management. She graduated from the University of British Columbia with a Bachelor of Commerce (Honours).
A few examples of her work include:
Product Management: Redesigning the digital experience for a client affecting over 350k end-users leading work streams across UI/UX, SEO, Content Strategy, Marketing Analytics and Engineering
Strategy: Developing Strategic Roadmaps for VPs and Sr Directors in Marketing, Sales and Analytics of a major Canadian retailer, and implemented a solution resulting in 15x expected ROI and a $7M/year revenue increase
Gender Equity & Community Engagement: Actively led primary research on biases women face in the workplace as well as other topics related to racial and gender equity. Previously published in the Globe and Mail for her views on Workplace Diversity.